Department: Comunicación Audiovisual y Publicidad

Centre: Facultad de Ciencias Sociales y la Comunicación

Campus: Bizkaia

Field of knowledge: Artes y Humanidades

Area: Audiovisual Communication and Advertising

Email: paula.pineda@ehu.eus

Doctor by the Universidad del País Vasco - Euskal Herriko Unibertsitatea with the thesis Medición y evaluación de las relaciones públicas en un contexto online. Uso y percepciones de la medición y evaluación en redes sociales en las grandes corporaciones en España 2022. Supervised by Dr. Antonio Castillo Esparcia, Dr. Juan Carlos de Miguel Bustos.

Paula Pineda-Martínez has a Cum Laude PhD in Social Communication from the University of the Basque Country (UPV/EHU). She is an Assistant Professor in the Department of Audiovisual Communication and Advertising of the same university, where she teaches subjects in the area of ​​Strategic Communication and Public Relations. Her research work focuses fundamentally on strategic communication, CSR and dialogue with publics. She has been involved in several research projects with national and international funding, including the European research network EU Kids Online (https://www.ehu.eus/es/web/eukidsonline).