Department: Economía Financiera II

Centre: Facultad de Economía y Empresa

Campus: Bizkaia

Field of knowledge: Ciencias Sociales y Jurídicas

Area: Marketing and Market Research

Was part of these groups:

Doctor by the Universidad del País Vasco - Euskal Herriko Unibertsitatea with the thesis El marketing industrial factores definitorios 1993. Supervised by Dr. Emilio Soldevilla García.