Content Strategies in the Hybrid Media SystemAre Transmedia Social Events Helping Branding and CorporateResponsibility in Public Service Media (PSM)?
- Simon Peña Fernandez (coord.)
- Koldobika Meso Ayerdi (coord.)
Publisher: Servicio de Publicaciones ; Universidad del País Vasco = Euskal Herriko Unibertsitatea
ISBN: 978-84-1319-406-6
Year of publication: 2022
Pages: 40-44
Congress: Newsnet Seminar (2. 2021. Bilbao)
Type: Conference paper