Implicaciones profesionales y estratégicas del periodismo activistaun estudio de caso en el contexto de las radiotelevisiones públicas de proximidad
- Ainara Larrondo Ureta
- Ángela Alonso Jurnet
ISSN: 1889-2515
Year of publication: 2023
Issue Title: Periodistas más allá del periodismo: Nuevas figuras para los retos del presente y del futuro
Volume: 17
Issue: 2
Pages: 49-69
Type: Article
More publications in: Textual & Visual Media: revista de la Sociedad Española de Periodística
Abstract
Based on a mixed methodological approach, this case study exemplifies a practice of activist journalismthrough multimedia campaigns (EKIN!) and offers evidence to reflect on the implications of this typeof content in terms of corporate strategy and professional profiles, considering the 2030 Agenda and theincorporation of the Sustainable Development Goals (SDGs) into the work of newsrooms. Theconclusions highlight the value of the initiative examined to operationalise Corporate SocialResponsibility (CSR) actions through a transversal content strategy, as well as to revitalise the role oflocal public broadcasters, based on brand values such as involvement and proximity to the public