Without journalists, there is no journalismthe social dimension of generative artificial intelligence in the media

  1. Simón Peña-Fernández 1
  2. Koldobika Meso-Ayerdi 1
  3. Ainara Larrondo-Ureta 1
  4. Javier Díaz-Noci 2
  1. 1 Universidad del País Vasco (UPV/EHU)
  2. 2 Universitat Pompeu Fabra
    info

    Universitat Pompeu Fabra

    Barcelona, España

    ROR https://ror.org/04n0g0b29

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2023

Título del ejemplar: Digital native media ecosystem

Volumen: 32

Número: 2

Tipo: Artículo

DOI: 10.3145/EPI.2023.MAR.27 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Objetivos de desarrollo sostenible

Resumen

The implementation of artificial intelligence techniques and tools in the media will systematically and continuously alter their work and that of their professionals during the coming decades. To this end, this article carries out a systematic review of the research conducted on the implementation of AI in the media over the last two decades, particularly empirical research, to identify the main social and epistemological challenges posed by its adoption. For the media, increased dependence on technological platforms and the defense of their editorial independence will be the main challenges. Journalists, in turn, are torn between the perceived threat to their jobs and the loss of their symbolic capital as intermediaries between reality and audiences, and a liberation from routine tasks that subsequently allows them to produce higher quality content. Meanwhile, audiences do not seem to perceive a great difference in the quality and credibility of automated texts, although the ease with which texts are read still favors human authorship. In short, beyond technocentric or deterministic approaches, the use of AI in a specifically human field such as journalism requires a social approach in which the appropriation of innovations by audiences and the impact it has on them is one of the keys to its development. Therefore, the study of AI in the media should focus on analyzing how it can affect individuals and journalists, how it can be used for the proper purposes of the profession and social good, and how to close the gaps that its use can cause.

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Fuente de los datos: Dialnet