Economía Financiera II

2016

1. 4G Technology: The role of telecom carriers

   Dynamics of Big Internet Industry Groups and Future Trends: A View from Epigenetic Economics (Springer International Publishing), pp. 201-241

2. Crowdlending as a Socially Innovative Corporate Financial Instrument

   International Perspectives on Crowdfunding: Positive, Normative and Critical Theory (Emerald Group Publishing Ltd.), pp. 129-149

3. El valor entrópico como indicador de la variedad comercial urbana: aplicación a la ciudad de Bilbao (1990-2014)

   Claves de márketing en el nuevo escenario de la distribución comercial (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 323-352

4. Epigenetic economics dynamics in the internet ecosystem

   Dynamics of Big Internet Industry Groups and Future Trends: A View from Epigenetic Economics (Springer International Publishing), pp. 53-126

5. Estrategia integrada de marketing en la universidad

   Retos docentes universitarios como desafío curricular (McGraw-Hill Interamericana de España), pp. 631-642

6. European Union (EU) strategy to face the climate change challenge in the framework of the international commitments

   Handbook of Climate Change Mitigation and Adaptation, Second Edition (Springer International Publishing), pp. 341-382

7. Getting new business contacts in foreign markets through social networking sites: Perspectives from professionals of basque region in SPAIN

   Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (IGI Global), pp. 334-349

8. Introducing an epigenetic approach for the study of internet industry groups

   Dynamics of Big Internet Industry Groups and Future Trends: A View from Epigenetic Economics (Springer International Publishing), pp. 13-52

9. Introduction

   Dynamics of Big Internet Industry Groups and Future Trends: A View from Epigenetic Economics (Springer International Publishing), pp. 1-11

10. Promoting Renewable Energy Adoption: Environmental Knowledge vs. Fear Appeals

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 359-367

11. Scope and limitations of the epigenetic analogy: An application to the digital world

    Dynamics of Big Internet Industry Groups and Future Trends: A View from Epigenetic Economics (Springer International Publishing), pp. 243-254

12. The Halo Effect in Fragrance Perception: The Relevance of the “Natural Ingredients” Claim

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 793-799

13. Transición del centro comercial abierto a un nuevo modelo de colaboración público-privada para la gestión de centros urbanos: más allá del modelo BID (Business Improvement District)

    Claves de márketing en el nuevo escenario de la distribución comercial (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 375-403

14. ¿Estamos dispuestos a investigar en docencia?: El 'student engagement' como marco del "Scholarship in Teaching and Learning" en la Universidad Española

    Nuevas perspectivas en la investigación docente de la historia económica (Editorial de la Universidad de Cantabria), pp. 62-92