The Halo Effect in Fragrance Perception: The Relevance of the “Natural Ingredients” Claim

  1. Apaolaza, V.
  2. Hartmann, P.
  3. López, C.M.
  4. Echebarria, C.
  5. Barrutia, J.M.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2016

Pages: 793-799

Type: Book chapter

DOI: 10.1007/978-3-319-29877-1_152 GOOGLE SCHOLAR
Data source: Scopus