JOSE JUAN
BERISTAIN OÑEDERRA
IRAKASLE TITULARRA
MARIA PILAR
ZORRILLA CALVO
IRAKASLE TITULARRA
MARIA PILAR ZORRILLA CALVO-rekin lankidetzan egindako argitalpenak (1)
2011
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The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets
Journal of Retailing and Consumer Services, Vol. 18, Núm. 6, pp. 562-574