PATRICK
HARTMANN
PROFESORADO CATEDRATICO/A DE UNIVERSIDAD
University of Klagenfurt
Klagenfurt, AustriaPublications in collaboration with researchers from University of Klagenfurt (1)
2011
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Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, Vol. 5, Núm. 3, pp. 792-802