Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits

  1. Apaolaza-Ibanez, Vanessa
  2. Hartmann, Patrick
  3. Diehl, Sandra
  4. Terlutter, Ralf
Journal:
AFRICAN JOURNAL OF BUSINESS MANAGEMENT

ISSN: 1993-8233

Year of publication: 2011

Volume: 5

Issue: 3

Pages: 792-802

Type: Article

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Data source: WoS