PATRICK
HARTMANN
PROFESORADO CATEDRATICO/A DE UNIVERSIDAD
Sandra
Diehl
Publications by the researcher in collaboration with Sandra Diehl (1)
2009
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Female Consumers' Satisfaction with Cosmetic Brands: The Role of Utilitarian and Advertising-Induced Hedonic Brand Benefits
Advertising research: Message, medium and context (Amberes : Garant Uitgevers NV, 2009), pp. 97-107