Female Consumers' Satisfaction with Cosmetic BrandsThe Role of Utilitarian and Advertising-Induced Hedonic Brand Benefits

  1. Apaolaza Ibáñez, Vanesa
  2. Hartmann, Patrick
  3. Diehl, Sandra
  4. Terlutter, Ralf
Book:
Advertising research: Message, medium and context
  1. Pelsmacker, Patrick (ed. lit.)
  2. Dens, Nathalie (ed. lit.)

Publisher: Amberes : Garant Uitgevers NV, 2009

ISBN: 978-90-441-2387-6

Year of publication: 2009

Pages: 97-107

Type: Book chapter

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