Publications by the researcher in collaboration with JUAN IGNACIO MODROÑO HERRAN (3)

2020

  1. How are personal values related to choice drivers? An application with Chinese wine consumers

    Food Quality and Preference, Vol. 86

2003

  1. Clients’ characteristics and marketing of products: Some evidence from a financial institution

    International Journal of Bank Marketing, Vol. 21, Núm. 5, pp. 243-254

2000

  1. Comportamiento del consumo y políticas de marketing en una entidad financiera

    XXV Congreso Nacional de Estadística e Investigación Operativa: Vigo, 4-7 de abril de 2000