Supplementary Material. Hashtivism as media discourse: analysing pioneer environmental action in Public Service Media through transmedia formula

Resumen

The focus of this article is the distinctive area of public radio and television channels in Europe to examine the transmedia action #EKIN_klima, developed by the Basque public audiovisual corporation Euskal Irrati Telebista (EITB). The study of this pioneering initiative allows us to understand just how the eco-activism actions of the public news media can help to reposition it within the hybrid media system and contribute to the modernisation of its social function, along the lines of other actions, such as those carried out by the BBC against disinformation.