Sustainable Marketing and Sales Management
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Universidad del País Vasco/Euskal Herriko Unibertsitatea
info
Universidad del País Vasco/Euskal Herriko Unibertsitatea
Lejona, España
Editorial: Nomos
ISBN: 978-3-8487-8515-5, 978-3-7489-3309-0
Año de publicación: 2022
Páginas: 401-414
Tipo: Capítulo de Libro
Resumen
Today’s world is facing new challenges and approaching sustainability is cer-tainly one of them. Education is one of the pillars upon which the changeis built. In this regard, Education for Sustainable Development (EDS) is alifelong learning process directing individuals to act in a sustainable manner(Rieckmann, 2018). EDS plays a major role in proactively making the changehappen.The course is framed in the business field. The main objective of the courseis to provide students with a basic training that will enable them to structureand analyse marketing and commercialization problems and thereby formulatesustainable product, price, distribution and communication policies.