Sustainable Marketing and Sales Management

  1. Unai Tamayo Orbegozo 1
  2. Julen Castillo-Apraiz 1
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

Book:
Shaping a Sustainable Future: Innovative Teaching Practices for Educating Responsible Leaders

Publisher: Nomos

ISBN: 978-3-8487-8515-5,  978-3-7489-3309-0

Year of publication: 2022

Pages: 401-414

Type: Book chapter

DOI: 10.5771/9783748933090-401 GOOGLE SCHOLAR

Abstract

Today’s world is facing new challenges and approaching sustainability is cer-tainly one of them. Education is one of the pillars upon which the changeis built. In this regard, Education for Sustainable Development (EDS) is alifelong learning process directing individuals to act in a sustainable manner(Rieckmann, 2018). EDS plays a major role in proactively making the changehappen.The course is framed in the business field. The main objective of the courseis to provide students with a basic training that will enable them to structureand analyse marketing and commercialization problems and thereby formulatesustainable product, price, distribution and communication policies.