Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits

  1. Apaolaza-Ibanez, Vanessa
  2. Hartmann, Patrick
  3. Diehl, Sandra
  4. Terlutter, Ralf
Aldizkaria:
AFRICAN JOURNAL OF BUSINESS MANAGEMENT

ISSN: 1993-8233

Argitalpen urtea: 2011

Alea: 5

Zenbakia: 3

Orrialdeak: 792-802

Mota: Artikulua

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Datuen iturria: WoS