The Relationship between Gratifications from Social Networking Site Use and Adolescents' Brand Interactions

  1. Apaolaza, Vanessa
  2. Hartmann, Patrick
  3. He, Jiaxun
  4. Barrutia, Jose M.
  5. Echebarria, Carmen
Colección de libros:
ADVANCES IN ADVERTISING RESEARCH, VOL 7: BRIDGING THE GAP BETWEEN ADVERTISING ACADEMIA AND PRACTICE
  1. Christodoulides, G (coord.)
  2. Stathopoulou, A (coord.)
  3. Eisend, M (coord.)

ISSN: 2626-0328,  2626-0336

ISBN: 978-3-658-15220-8,  978-3-658-15219-2

Año de publicación: 2017

Páginas: 29-41

Congreso: 14th International Conference on Research in Advertising (ICORIA)

Tipo: Aportación congreso

DOI: 10.1007/978-3-658-15220-8_3 GOOGLE SCHOLAR
Fuente de los datos: WoS