The Relationship between Gratifications from Social Networking Site Use and Adolescents' Brand Interactions
- Apaolaza, Vanessa
- Hartmann, Patrick
- He, Jiaxun
- Barrutia, Jose M.
- Echebarria, Carmen
- Christodoulides, G (coord.)
- Stathopoulou, A (coord.)
- Eisend, M (coord.)
ISSN: 2626-0328, 2626-0336
ISBN: 978-3-658-15220-8, 978-3-658-15219-2
Argitalpen urtea: 2017
Orrialdeak: 29-41
Biltzarra: 14th International Conference on Research in Advertising (ICORIA)
Mota: Biltzar ekarpena