Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter

  1. Paredes, M.R.
  2. Apaolaza, V.
  3. Fernandez-Robin, C.
  4. Hartmann, P.
  5. Yañez-Martinez, D.
Aldizkaria:
Cyberpsychology, behavior and social networking

ISSN: 2152-2723

Argitalpen urtea: 2023

Alea: 26

Zenbakia: 2

Orrialdeak: 98-105

Mota: Artikulua

DOI: 10.1089/CYBER.2022.0239 GOOGLE SCHOLAR