Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter

  1. Paredes, M.R.
  2. Apaolaza, V.
  3. Fernandez-Robin, C.
  4. Hartmann, P.
  5. Yañez-Martinez, D.
Journal:
Cyberpsychology, behavior and social networking

ISSN: 2152-2723

Year of publication: 2023

Volume: 26

Issue: 2

Pages: 98-105

Type: Article

DOI: 10.1089/CYBER.2022.0239 GOOGLE SCHOLAR
Data source: Scopus