Co-creation in tourism marketingwhat does it mean?
ISSN: 1645-9261
Année de publication: 2017
Titre de la publication: INVTUR 2017 Intl' Conference
Número: 27-28
Pages: 43-45
Type: Article
D'autres publications dans: Revista Turismo & Desenvolvimento
Résumé
The aim of the study is to analyze the current situation of tourism marketing literature regarding value co-creation, to be able to detect possible gaps in the literature and, in turn, move forward in future investigations. Thus, our research question is: what is co-creation in tourism marketing?