Co-creation in tourism marketingwhat does it mean?

  1. Ainhize Eletxigerra
Aldizkaria:
Revista Turismo & Desenvolvimento

ISSN: 1645-9261

Argitalpen urtea: 2017

Zenbakien izenburua: INVTUR 2017 Intl' Conference

Zenbakia: 27-28

Orrialdeak: 43-45

Mota: Artikulua

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Beste argitalpen batzuk: Revista Turismo & Desenvolvimento

Laburpena

The aim of the study is to analyze the current situation of tourism marketing literature regarding value co-creation, to be able to detect possible gaps in the literature and, in turn, move forward in future investigations. Thus, our research question is: what is co-creation in tourism marketing?

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