Co-creation in tourism marketingwhat does it mean?
ISSN: 1645-9261
Year of publication: 2017
Issue Title: INVTUR 2017 Intl' Conference
Issue: 27-28
Pages: 43-45
Type: Article
More publications in: Revista Turismo & Desenvolvimento
Abstract
The aim of the study is to analyze the current situation of tourism marketing literature regarding value co-creation, to be able to detect possible gaps in the literature and, in turn, move forward in future investigations. Thus, our research question is: what is co-creation in tourism marketing?