Co-creation in tourism marketingwhat does it mean?
ISSN: 1645-9261
Datum der Publikation: 2017
Titel der Ausgabe: INVTUR 2017 Intl' Conference
Nummer: 27-28
Seiten: 43-45
Art: Artikel
Andere Publikationen in: Revista Turismo & Desenvolvimento
Zusammenfassung
The aim of the study is to analyze the current situation of tourism marketing literature regarding value co-creation, to be able to detect possible gaps in the literature and, in turn, move forward in future investigations. Thus, our research question is: what is co-creation in tourism marketing?