Medios de comunicación e innovación social. El auge de las audiencias activas en el entorno digital

  1. Peña Fernández, Simón 1
  2. Lazkano Arrillaga, Iñaki 1
  3. Larrondo Ureta, Ainara 1
  1. 1 Universidad del País Vasco, España.
Journal:
Andamios: revista de investigación social

ISSN: 1870-0063 2594-1917

Year of publication: 2019

Issue Title: mayo-agosto

Issue: 40

Pages: 351-372

Type: Article

DOI: 10.29092/UACM.V16I40.710 DIALNET GOOGLE SCHOLAR

More publications in: Andamios: revista de investigación social

Abstract

The widespread use of the Internet has generated profound changes in the media over the past two decades. The rise of new media, far from being limited to incorporate a new broadcast channel, has caused profound changes in the way audiences consume media and participate in its contents. Similarly, the term innovation has also expanded from its traditional sense relating to the technological advances in industrial environments to a wider conception in which improvements in services, in products, in marketing and work organization are also included. This article discusses these concepts and lists the innovations produced in the field of media and, especially, those that can be considered as social innovations.