Medios de comunicación e innovación social. El auge de las audiencias activas en el entorno digital
- 1 Universidad del País Vasco, España.
ISSN: 1870-0063, 2594-1917
Datum der Publikation: 2019
Titel der Ausgabe: mayo-agosto
Nummer: 40
Seiten: 351-372
Art: Artikel
Andere Publikationen in: Andamios: revista de investigación social
Zusammenfassung
The widespread use of the Internet has generated profound changes in the media over the past two decades. The rise of new media, far from being limited to incorporate a new broadcast channel, has caused profound changes in the way audiences consume media and participate in its contents. Similarly, the term innovation has also expanded from its traditional sense relating to the technological advances in industrial environments to a wider conception in which improvements in services, in products, in marketing and work organization are also included. This article discusses these concepts and lists the innovations produced in the field of media and, especially, those that can be considered as social innovations.