What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda

  1. Fernández, P.
  2. Hartmann, P.
  3. Apaolaza, V.
Aldizkaria:
International Journal of Advertising

ISSN: 0265-0487

Argitalpen urtea: 2022

Alea: 41

Zenbakia: 3

Orrialdeak: 385-413

Mota: Artikulua

DOI: 10.1080/02650487.2021.1947016 GOOGLE SCHOLAR