What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda

  1. Fernández, P.
  2. Hartmann, P.
  3. Apaolaza, V.
Journal:
International Journal of Advertising

ISSN: 0265-0487

Year of publication: 2022

Volume: 41

Issue: 3

Pages: 385-413

Type: Article

DOI: 10.1080/02650487.2021.1947016 GOOGLE SCHOLAR
Data source: Scopus