Understanding the emergence of infectious diseasesSocial representations and mass media
- IDOIAGA MONDRAGÓN, Nahia 1
- Gil de Montes Etxaide, Lorena 1
- Valencia, José 1
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1
Universidad del País Vasco/Euskal Herriko Unibertsitatea
info
Universidad del País Vasco/Euskal Herriko Unibertsitatea
Lejona, España
ISSN: 2386-7876
Año de publicación: 2018
Volumen: 31
Número: 3
Páginas: 319-329
Tipo: Artículo
Otras publicaciones en: Comunicación y sociedad = Communication & Society
Resumen
The present study examines social representations of the threat created by emerging infectious diseases. A free association experiment was carried out in which the stimulus was a news item where the framing of a discourse (human interest vs. attribution of responsibility) was manipulated. Results showed that the human interest discourse sparked off representations linked to vulnerability, while the responsibility discourse produced representations concerning preventive health care promoted by the authorities. Even so, the effect of the discourse was limited and showed that the new information is anchored in previous interpretive schemes. Implications of mass media on health communication are considered.
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