Understanding the emergence of infectious diseasesSocial representations and mass media

  1. IDOIAGA MONDRAGÓN, Nahia 1
  2. Gil de Montes Etxaide, Lorena 1
  3. Valencia, José 1
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

Revista:
Comunicación y sociedad = Communication & Society

ISSN: 2386-7876

Año de publicación: 2018

Volumen: 31

Número: 3

Páginas: 319-329

Tipo: Artículo

DOI: 10.15581/003.31.3.319-329 DIALNET GOOGLE SCHOLAR

Otras publicaciones en: Comunicación y sociedad = Communication & Society

Resumen

The present study examines social representations of the threat created by emerging infectious diseases. A free association experiment was carried out in which the stimulus was a news item where the framing of a discourse (human interest vs. attribution of responsibility) was manipulated. Results showed that the human interest discourse sparked off representations linked to vulnerability, while the responsibility discourse produced representations concerning preventive health care promoted by the authorities. Even so, the effect of the discourse was limited and showed that the new information is anchored in previous interpretive schemes. Implications of mass media on health communication are considered.

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