Los telespectadores de ficción y su participación en InternetAnálisis de un blog promocional: "House vs.Grey" en Cuatro
- Jiménez Iglesias, Estefanía
- Solís Terrazas, María Eloísa
ISSN: 1137-1102
Year of publication: 2008
Issue: 24
Pages: 125-156
Type: Article
More publications in: Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria
Abstract
This report analyzes pieces of comments expressed in a blog promoted by Cuatro, a Spanish television channel which had broadcasted the series �House M.D.� and �Grey�s Anatomy� during the last two years. This blog permits to observe some of the reactions showed by the receptors: phenomena as the identification, the adscription and the valorative perceptions about the protagonists of the series, and also about the broadcasting station. This can be a way to improve the knowledge about the behaviour of the receptor and a manner of observe an interesting promotional mechanism.