The influence of thematic congruency, typicality and divided attention on memory for radio advertisements
- Martín-Luengo, B.
- Luna, K.
- Migueles, M.
ISSN: 1464-0686, 0965-8211
Argitalpen urtea: 2014
Alea: 22
Zenbakia: 7
Orrialdeak: 759-769
Mota: Artikulua