The influence of thematic congruency, typicality and divided attention on memory for radio advertisements
- Martín-Luengo, B.
- Luna, K.
- Migueles, M.
ISSN: 1464-0686, 0965-8211
Year of publication: 2014
Volume: 22
Issue: 7
Pages: 759-769
Type: Article
Journal:
Memory