The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

  1. Beristain, J.J.
  2. Zorrilla, P.
Revue:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Année de publication: 2011

Volumen: 18

Número: 6

Pages: 562-574

Type: Article

DOI: 10.1016/J.JRETCONSER.2011.08.005 GOOGLE SCHOLAR
La source de données: Scopus