The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

  1. Beristain, J.J.
  2. Zorrilla, P.
Aldizkaria:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Argitalpen urtea: 2011

Alea: 18

Zenbakia: 6

Orrialdeak: 562-574

Mota: Artikulua

DOI: 10.1016/J.JRETCONSER.2011.08.005 GOOGLE SCHOLAR
Datuen iturria: Scopus