The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

  1. Beristain, J.J.
  2. Zorrilla, P.
Zeitschrift:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Datum der Publikation: 2011

Ausgabe: 18

Nummer: 6

Seiten: 562-574

Art: Artikel

DOI: 10.1016/J.JRETCONSER.2011.08.005 GOOGLE SCHOLAR
Datenquelle: Scopus