A tentative model to measure city brands on the Internet

  1. Alonso, I.
  2. Bea, E.
Revue:
Place Branding and Public Diplomacy

ISSN: 1751-8040,  1751-8059

Année de publication: 2012

Volumen: 8

Número: 4

Pages: 311-328

Type: Article

DOI: 10.1057/PB.2012.22 GOOGLE SCHOLAR
La source de données: Scopus