A tentative model to measure city brands on the Internet

  1. Alonso, I.
  2. Bea, E.
Aldizkaria:
Place Branding and Public Diplomacy

ISSN: 1751-8040 1751-8059

Argitalpen urtea: 2012

Alea: 8

Zenbakia: 4

Orrialdeak: 311-328

Mota: Artikulua

DOI: 10.1057/PB.2012.22 GOOGLE SCHOLAR