A tentative model to measure city brands on the Internet

  1. Alonso, I.
  2. Bea, E.
Journal:
Place Branding and Public Diplomacy

ISSN: 1751-8040,  1751-8059

Year of publication: 2012

Volume: 8

Issue: 4

Pages: 311-328

Type: Article

DOI: 10.1057/PB.2012.22 GOOGLE SCHOLAR
Data source: Scopus