Instagram y la información sobre nutrición en España

  1. Iñigo Marauri Castillo 1
  2. María del Mar Rodríguez González 1
  3. Flora Marín Murillo 1
  4. Ignacio Armentia Vizuete 1
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea (UPV/EHU)
Buch:
Nuevos actores y estrategias en el espacio mediático compartido: XI Congreso Internacional de Ciberperiodismo
  1. Koldobika Meso Ayerdi (coord.)
  2. Simón Peña Fernández (coord.)
  3. Ainara Larrondo Ureta (coord.)

Verlag: Servicio de Publicaciones ; Universidad del País Vasco = Euskal Herriko Unibertsitatea

ISBN: 978-84-1319-167-6

Datum der Publikation: 2020

Seiten: 205-222

Kongress: Congreso Internacional de Ciberperiodismo (11. 2019. Bilbao)

Art: Konferenz-Beitrag

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Zusammenfassung

Instagram has experienced remarkable growth in Spain. As different studies show, this increase in use is more noticeable among the youngest age groups. In a network in which, as this is the case, image prevails, issues related to appearance and body care have special prominence. These include food and nutrition. In Spain, there are several specialists who stand out in this field (Aitor Sánchez, Carlos Ríos, Lucía Martínez, Gabriela Uriarte or Julio Basulto, among others). The aim of the preliminary study presented in this communication is to identify the keys to content creation and network management that help explain the success of these influencers.

Fuente de los datos: Dialnet