Transmedia eta mobilizazio sozialakaskegunearen komunikazio-estrategia

  1. Libe Mimenza Castillo 1
  2. Edorta Arana Arrieta 1
  3. Beatriz Narbaiza Amillategi 1
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

Journal:
Uztaro: giza eta gizarte-zientzien aldizkaria

ISSN: 1130-5738

Year of publication: 2016

Issue: 97

Pages: 55-77

Type: Article

DOI: 10.26876/UZTARO.97.2016.4 DIALNET GOOGLE SCHOLAR

More publications in: Uztaro: giza eta gizarte-zientzien aldizkaria

Sustainable development goals

Abstract

Communication is experiencing a time of change in the context of the technological revolution. The influence of these changes have also reached social movements and, consequently,has come down to us the phenomena called transmedia social mobilization. In thisera of remodeling social movements, they have, among others, the opportunity to strengthentheir mobilization capacity and sphere of influence. In fact, expansion of communication canbecome a catalyst for mobilization. In that context, we have analyzed the transmedia nature of the communication strategy launched in San Sebastian, in April 2013, by Askegune social disobedience movement.