Transmedia eta mobilizazio sozialakaskegunearen komunikazio-estrategia
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Universidad del País Vasco/Euskal Herriko Unibertsitatea
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Universidad del País Vasco/Euskal Herriko Unibertsitatea
Lejona, España
ISSN: 1130-5738
Year of publication: 2016
Issue: 97
Pages: 55-77
Type: Article
More publications in: Uztaro: giza eta gizarte-zientzien aldizkaria
Abstract
Communication is experiencing a time of change in the context of the technological revolution. The influence of these changes have also reached social movements and, consequently,has come down to us the phenomena called transmedia social mobilization. In thisera of remodeling social movements, they have, among others, the opportunity to strengthentheir mobilization capacity and sphere of influence. In fact, expansion of communication canbecome a catalyst for mobilization. In that context, we have analyzed the transmedia nature of the communication strategy launched in San Sebastian, in April 2013, by Askegune social disobedience movement.