Instituto de Economía Aplicada a la Empresa
Institute
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University of Southern Denmark
Odense, DinamarcaPublications in collaboration with researchers from University of Southern Denmark (3)
2023
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Online reverse auctions research in marketing versus SCM: A review and future directions
Industrial Marketing Management, Vol. 115, pp. 439-454
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The buying center concept as a milestone in industrial marketing: Review and research agenda
Industrial Marketing Management, Vol. 108, pp. 65-78
2020
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The role of competitive strategy in the performance impact of exploitation and exploration quality management practices
European Business Review, Vol. 33, Núm. 1