Department: Economía Financiera II

Centre: Facultad de Economía y Empresa

Campus: Bizkaia

Field of knowledge: Ciencias Sociales y Jurídicas

Area: Marketing and Market Research

Research group: Gobernanza, Emprendimiento y Sostenibilidad en la Empresa Familiar (GESEF) - GIC 21/089

Email: gloria.aparicio@ehu.eus

Doctor by the Universidad del País Vasco - Euskal Herriko Unibertsitatea with the thesis Banca de relaciones el enfoque de marketing relacional y su incidencia en la gestión del negocio bancario 1997. Supervised by Dr. Emilio Soldevilla García.

PhD in Economic and Business Sciences with extensive experience in teaching, research, and consulting in the field of marketing. As a lecturer, I have taught various marketing-related subjects and coordinated institutionally recognized educational innovation projects. My research career focuses on both the retail sector and the management and governance of family businesses, with publications in indexed journals and participation in international conferences. In the field of academic management, I have served as the Academic Secretary of a department with more than 80 professors. In the area of consulting, I have developed projects for companies and institutions, designing marketing strategies and preparing urban-commercial revitalization reports.