Publicaciones en colaboración con investigadoras/es de Universidade de Vigo (2)

2023

  1. Online reverse auctions research in marketing versus SCM: A review and future directions

    Industrial Marketing Management, Vol. 115, pp. 439-454

  2. The buying center concept as a milestone in industrial marketing: Review and research agenda

    Industrial Marketing Management, Vol. 108, pp. 65-78