Department: Economía Financiera II

Centre: Facultad de Economía y Empresa

Campus: Bizkaia

Field of knowledge: Ciencias Sociales y Jurídicas

Area: Marketing and Market Research

Degree in Business and Organizational Psychology (Deusto University, 1992). MBA Master (ESIC, 2003). Master in Marketing and Commercial Management (UPV/EHU, 2004). Master in Business Management from Innovation and Internationalization (UPV/EHU, 2015). Within the UPV/EHU, he teaches various degrees at the Faculty of Economics and Business and various masters and postgraduate degrees. She is a member of the Academic Committee of the Digital Management & ERP Master of the Faculty of Economics and Business of the UPV/EHU and coordinator of the Marketing Area of the MBAe3 Master of the same Faculty. She has been a Professor and Mentor of the Youth Entrepreneurship Program (2017-2018) and the Trade Revitalization Program (2015-2020), both programs in collaboration with the Basque Government. She has participated in several educational innovation projects and has been qualified with a mention of Excellence in the Docentiaz Program for the Evaluation of Teaching Activity. As part of her research and knowledge transfer activity, she has participated in the publication of books, book chapters, and articles have been a co-author of several informative publications on communication, and have been a speaker at congresses and conferences on educational innovation, as well as in educational activities. dissemination in the mass media (press and television). In addition, he has been a member of the Organizing Committee and the Scientific Committee of the XIII International Congress on Teaching Cases Related to Public and Nonprofit Marketing. He has also worked as a marketing manager in various private companies in the Basque Country (1992-2017). She is a Member of the Scientific Committee of the Congress of Educational Innovation and Online Teaching of the Polytechnic University of Valencia (since 2016), Co-organizer of the PesMes Marketing Awards (since 2014), President of the Master Marketing Association of the UPV/EHU, member of the StartInnova Evaluation Committee (since 2017). He belongs to the Ph.D. Program in Business Management, Knowledge and Innovation of the FEE of the UPV/EHU and the Research Group ECYSE-Circular and Sustainable Economy in the Basque Country based on Innovation and Entrepreneurship. Research areas: eco-innovation, ecological consumer, electric mobility, and digital marketing.