MARIA PAZ
MORAL ZUAZO
PROFESORADO TITULAR DE UNIVERSIDAD
MARIA BEATRIZ
PLAZA INCHAUSTI
PROFESORADO CATEDRATICO/A DE UNIVERSIDAD
Publications by the researcher in collaboration with MARIA BEATRIZ PLAZA INCHAUSTI (1)
2014
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Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website
Online Information Review, Vol. 38, Núm. 4, pp. 575-588