MARIA BEATRIZ
PLAZA INCHAUSTI

PROFESORADO CATEDRATICO/A DE UNIVERSIDAD

Foto de MARIA BEATRIZ

Foto de MARIA PAZ

MARIA PAZ
MORAL ZUAZO

PROFESORADO TITULAR DE UNIVERSIDAD

Publications by the researcher in collaboration with MARIA PAZ MORAL ZUAZO (1)

2014

Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website
Online Information Review, Vol. 38, Núm. 4, pp. 575-588