Publikationen in Zusammenarbeit mit Forschern von La Trobe University (14)

2023

  1. Social cynicism, greenwashing, and trust in green clothing brands

    International Journal of Consumer Studies, Vol. 47, Núm. 5, pp. 1950-1961

2022

  1. Consumer Self-Confidence in Green Foods: An Investigation of the Role of Ecolabels Using the Theory of Planned Behavior and Market Segmentation

    Journal of International Food and Agribusiness Marketing, Vol. 34, Núm. 5, pp. 457-487

2021

  1. Explaining Viral CSR Message Propagation in Social Media: The Role of Normative Influences

    Journal of Business Ethics, Vol. 173, Núm. 2, pp. 365-385

  2. Marketing for sustainability: Travellers’ intentions to stay in green hotels

    Journal of Vacation Marketing, Vol. 27, Núm. 2, pp. 187-202

2020

  1. Fairtrade nexus between just-world beliefs and normative antecedents

    Marketing Intelligence and Planning, Vol. 38, Núm. 7, pp. 991-1005

2019

  1. Mindfulness, compulsive mobile social media use, and derived stress: The mediating roles of self-esteem and social anxiety

    Cyberpsychology, Behavior, and Social Networking, Vol. 22, Núm. 6, pp. 388-396

2018

  1. Eat organic – Feel good? The relationship between organic food consumption, health concern and subjective wellbeing

    Food Quality and Preference, Vol. 63, pp. 51-62

  2. The role of psychological empowerment in climate-protective consumer behaviour: An extension of the value-belief-norm framework

    European Journal of Marketing, Vol. 52, Núm. 1-2, pp. 392-417

2017

  1. Corporate Environmental Responsibility Communication: Implications from CSR and Green Advertising Research

    CSR, Sustainability, Ethics and Governance (Springer Nature), pp. 377-392

  2. Warm glow vs. altruistic values: How important is intrinsic emotional reward in proenvironmental behavior?

    Journal of Environmental Psychology, Vol. 52, pp. 43-55

2016

  1. Promoting Renewable Energy Adoption: Environmental Knowledge vs. Fear Appeals

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 359-367

2015

  1. Male eco-fashion: A market reality

    International Journal of Consumer Studies, Vol. 39, Núm. 1, pp. 35-42

2014

  1. Environmental threat appeals in green advertising: The role of fear arousal and coping efficacy

    International Journal of Advertising, Vol. 33, Núm. 4, pp. 741-765

2013

  1. Nuclear power threats, public opposition and green electricity adoption: Effects of threat belief appraisal and fear arousal

    Energy Policy, Vol. 62, pp. 1366-1376