Environmental threat appeals in green advertising: The role of fear arousal and coping efficacy
- Hartmann, P.
- Apaolaza, V.
- D'souza, C.
- Barrutia, J.M.
- Echebarria, C.
ISSN: 0265-0487
Year of publication: 2014
Volume: 33
Issue: 4
Pages: 741-765
Type: Article